Miloje Sekulić

Archive for November, 2010

“Boj ne bije svijetlo oružje”, ali ga nije loše imati sa sobom :)

Za potrebe predavanja koje spremam poredim dve prirodne katastrofe koje su se desile u razmaku od pet i po  godina a u kojima se internet zajednica pokrenula na aktivizam (pokrenula kampanju) i alate koji su joj/nam stajali na raspolaganju.

29. april 2005. – katastrofalna poplava u selu Jaša Tomić
03. novembar 2010. – snažan zemljotres pogodio je Kraljevo, usmrtio dve osobe i pričino veliku materijalnu štetu

Šta je od alata za internet komunikaciju bilo na raspolaganju 2005. godine?

  • veb sajt
  • forumi
  • baneri (glavni alat, postavljeni na preko 200 veb sajtova)

A postignut je značajan efekat!

Twitter u to doba nije postojao, Facebook je bio slabo rasprostranjen u našim krajevima a Youtube i drugi društveni mediji nisu imali popularnost koju danas imaju, prvenstveno zbog slabih internet veza
Bogovi su postojali, ali mahom kao kolektivni na B92.net i mojblog servisu

2010. godine na raspolaganju su nam bili:

  • veb sajt(ovi)
  • forumi
  • baneri (nešto ih i nisam video)

kao i 2005

Takođe smo koristili i:

  • blogove
  • Flickr
  • Youtube
  • Facebook
  • Twitter
  • Ushaidi

a bio je sigurno i mnogo toga na mobilnim platformama…

Napredak je OGROMAN! (A nove stvari nam dolaze svakodnevno)
Malo se ježim od pomisli koliko sve to brzo i kuda ide a vi?

P.S. Ako sam nešto propustio dodajte slobodno.

Posted in Fenomeni interneta | 4 comments

Zašto proizvodi (brendovi) treba da budu prisutni na društvenim medijima i mrežama?

Zašto? Dvosmerna ( naravno) komunikcija sa posetiocima-korisnicima-ljubiteljima

Zato! Profit

Diffusion has been tasked with increasing awareness and understanding of the La Senza brand, generating quality traffic to boost online sales and driving footfall in La Senza’s 190 stores across the UK and Ireland.

Situl Thakrar, Head of Online for La Senza commented, “Social Media has proved itself to be invaluable for fashion retailers in driving awareness and engagement with customers and, when done well, converting that engagement in to sales.

Ili malo opširnije rečeno.

Posted in Zašto? Zato! | 3 comments

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