Miloje Sekulić

Archive for November, 2012

Najava gostovanja na All Web konferenciji

Naše navike su ono što nas određuje. Kako se ponašamo, šta radimo, šta volimo, šta i zašto kupujemo…su značajna pitanja od kojih zavisi uspeh ili propast na tržištu za one koji nastoje nešto da nam prodaju. Marketinška industrija se neprestano trudi da pronađe “okidače” koji utiču na naše navike i da ih izmeni u skladu sa potrebama svojih klijenata.

Postoje četiri osnovne životne situacije pri kojima menjamo navike. U tim situacijama smo posebno podložni uticajima i promenama navika. Jedna od njih je i promena društva. Razvoj i omasovljenje društvenih mreža su marketinškoj industriji dali moćan alat u ruke. Po prvi put smo u mogućnosti da veštački kreiramo virtuelna društva u kojima okupljamo potencijalne kupce-klijente i na taj način utičemo na promenu njihovih navika a samim tim i na plasman proizvoda ili usluga.

Miloje Sekulic najava gostovanja na All Web konferenciji from Miloje Sekulic on Vimeo.

Koncept “hakovanja navika” koji će biti predstavljen na AllWebMK konferenciji autorsko je delo Nemanje Đurića kome sam imao zadovoljstvo da budem mentor pri ulasku u vode online marketinga i PR-a. Nemanja je prvi master iz oblasti E-PRa u Srbiji i moj dragi kolega, saradnik agencije Homepage.

Koncept hakovanja navika biće prikazan na efektima koje okupljanje zajednice ljubitelja životinja ima na poslovanje virtuelnog pet shopa na sajtu Životinje.rs i kako okupljanje zajednice trkača i pobornika aktivnog života može da se iskoristi za popularizaciju brenda.

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